This upcoming FPS has a website that’s a sick throwback to ’90s game ads

Fortune


Fortune’s Run (opens in new tab) is shaping up to be something special: a retro FPS blending immersive sim depth with pure boomer shooter speed, some of the best swordplay I’ve seen in a game, and a gloriously grungy ’90s sci-fi setting. But those aren’t the only lost arts Team Fortune is reviving: the two-person team just unveiled an absolutely sick new website (opens in new tab).

I know what you’re thinking: “Website? How cool could it be? Besides grandpa, everyone advertises their games in portrait mode on TikTok dueted with ASMR footage of someone slicing up a bar of soap (opens in new tab).” It may not represent today’s best marketing practices, but I love the way this page harkens back to an era of absurdly wordy magazine ads, like this original Half-Life spread (opens in new tab) that appeared in PC Gamer in the ’90s.



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