Ubisoft apologizes for using a real-life reenactment group’s flag in Assassin’s Creed Shadows concept art without permission

Ubisoft has apologized for using the flag of a real-life Japanese reenactment group in concept art for Assassin’s Creed Shadows, and says the images in question will no longer be used—although it will still appear in the art book that comes with the Assassin’s Creed Shadows collector’s edition.

As noted by Siliconera, the issue came to light in June when Japanese gamers noticed the flag of Sekigahara Teppotai in official Assassin’s Creed Shadows concept art. It’s difficult to make out but you can see it in the right-hand side of this image, via IGN:

A closer look:

Sekigahara Teppotai, as it turns out, is a real-life historical reenactment group, and the flag was used without permission. 

Twitter user @matchlock_kage, a member of the group, eventually contacted Ubisoft Japan about the presence of the flag, telling the company that if they wanted to use it, they should contact the group first—a reasonable request by any measure.

They also posted a photo of the group’s flag, taken in 2019:

And here’s one of the reenactment group itself, originally posted in 2023. The flag is clearly visible:

It took some time, but on June 28 @matchlock_kage said they were told that Ubisoft was looking into it, and was attempting to contact Sekigahara Teppotai. A week later, Ubisoft finally responded to the complaint: @matchlock_kage said Ubisoft “accepted the criticism about the concept art and promptly deleted it from the official website,” and said the flag would not be used in the future, although “they also mentioned that data that has already been copied is difficult to delete.”